Little by little employers are making use of social media for business purposes – no more so than in marketing. We have been working with Jane’s Social Media recently, a company specialising in the business use of social media. For our part, we want to ensure that, where companies are taking advantage of these new marketing opportunities, they are not creating themselves more problems than they solve. Opening up social media to employees carries some risks for them and for you.
Jane’s new video, to which we have contributed, will provide a valuable tool for employers. They will be able to use it to inform employees of the need for responsible use of social media: